Data/hora: 13/06/2024 05:06:08

Provedor de dados: 	31	
País: 	United States	
Título: 	Innovation in Food Products: First-mover Strategy and Entropy Metrics	
Autores: 	Sporleder,   Thomas L.; Hooker,   Neal H.; Shanahan,   Christopher J.; Broring,   Stefanie.	
Data: 	2008-09-01	
Ano: 	2008	
Palavras-chave: 	First-mover strategy; Food product innovation; Entropy; Organic; Research and Development/Tech Change/Emerging Technologies; Q10; Q16.	
Resumo: 	The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/53729	
Relação: 	International Food and Agribusiness Management Review&gt;Volume 11, Issue 3, 2008	
Formato: 	26