Data/hora: 03/06/2024 08:31:44

Provedor de dados: 	31	
País: 	United States	
Título: 	Markets Segmented by Regional - Origin Labeling with Quality Control	
Autores: 	Thompson,   Stanley R.; Anders,   Sven M.; Herrmann,   Roland.	
Data: 	2006-06-15	
Ano: 	2006	
Palavras-chave: 	Regional-origin labeling; Segmented markets; Generic promotion; Gepruefte Qualitaet - Bayern; Economic welfare; Marketing.	
Resumo: 	It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which include regional-origin labeling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium - displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet - Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities. Welfare implications for producers in a program depend strongly on advertising elasticities, too, but also on the costs of participation including quality control and on the co-financing mechanism between government and producers.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	22532

http://purl.umn.edu/25530	
Editor: 	AgEcon Search	
Relação: 	International Association of Agricultural Economists&gt;2006 Annual Meeting, August 12-18, 2006, Queensland, Australia

Contributed Paper	
Formato: 	25

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