Data/hora: 11/06/2024 01:07:19

Provedor de dados: 	31	
País: 	United States	
Título: 	The economic value of food labels: A lab experiment on safer infant milk formula	
Autores: 	Goldberg,   Isabell; Roosen,   Jutta; Nayga,   Rodolfo M., Jr.	
Data: 	2007-06-27	
Ano: 	2006	
Palavras-chave: 	Ambiguity; Food Safety; Health Risk Information; Lab Experiment; Powdered Infant Milk Formula; Food Consumption/Nutrition/Food Safety.	
Resumo: 	Enterobacter sakazakii, a pathogen that can be found in powdered infant milk formula, can cause adverse health effects on infants. Using Vickrey auction, this study examines parents' willingness to pay (WTP) for a quality assurance label on powdered infant milk formula. The influence of ambiguity with the incidence rate information and provision of safe-handling information on WTP are also evaluated using three experiments/treatments. The mean price premium parents are willing to pay for the safer and quality assurance labelled powdered infant milk formula ranges from 61 to 133 Eurocents per 100 grams depending on the treatment. While no ambiguity effects are generally found, provision of safe-handling information has a significant influence on WTP. When the safe-handling information was given, WTP for the quality assurance label was significantly reduced and ranged from 39 to 69 Eurocents per 100 grams depending on the treatment. The results suggest that parents significantly value a quality assurance label with or without clear incidence rate information. Parents' valuation of the label, however, is reduced with the provision of safe-handling information.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	26614

http://purl.umn.edu/10064	
Editor: 	AgEcon Search	
Relação: 	European Association of Agricultural Economists&gt;98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece

Seminar Paper	
Formato: 	14

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