Data/hora: 02/06/2024 18:55:22

Provedor de dados: | 31
País: | United States
Título: | SUPERMARKET CUSTOMER OBSERVATION AND ELECTRONIC DATA ANALYSIS WITH IMPLICATIONS FOR THE MARKETING PLAN
Autores: | Krueckeberg,   Harry F.
Data: | 2002-07-18
Ano: | 1989
Palavras-chave: | Consumer/Household Economics; Marketing.
Resumo: | This report is based on research initiated to determine the potential role of observation methodology in market plan development. This report is based on 100 observations conduced in a supermarket dairy department.   The findings have implications for market planning, merchandising and communication strategies.  As a pilot project, the results are not based entirely on randomly selected customers. This reports represents efforts to apply and refine the observation technique and not necessarily to convey results that can be projected to all shoppers in a supermarket. Further work is being done to accomplish random observations.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

5180

http://purl.umn.edu/27913

Editor: | AgEcon Search
Relação: | Journal of Food Distribution Research&gt;Volume 20, Number 1, February 1989

Formato:

17

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