Data/hora: 06/06/2024 01:08:44

Provedor de dados: | 31
País: | United States
Título: | Dynamic Informative Advertising of New Experience Goods
Autores: | Saak,   Alexander E.
Data: | 2011-05-02
Ano: | 2011
Palavras-chave: | Monopoly; Advertising; Experience Goods; Learning; Private Information; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing.
Resumo: | This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers.  We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the price extracts surplus from the buyers who are yet to learn their valuation for the good.  We also show that even though informative advertising may temporarily raise prices and slow down the learning process, an advertising ban can reduce welfare.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/103536

Relação:

Agricultural and Applied Economics Association&gt;2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Poster

13117

Formato: | 2