Data/hora: 11/06/2024 03:19:02

Provedor de dados: 	31	
País: 	United States	
Título: 	Firm-Level Competition in Price and Variety	
Autores: 	Richards,   Timothy J.; Patterson,   Paul M.	
Data: 	2008-10-01	
Ano: 	2006	
Palavras-chave: 	Cereal; Differentiated products; Dynamics; Oligopoly; Product line rivalry; Strategic interaction; Demand and Price Analysis; D43; L13; L66; M31; Q13.	
Resumo: 	Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decision are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but behave more competitively when dynamic reactions are included.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/43788	
Relação: 	Journal of Agricultural and Applied Economics&gt;Volume 38, Number 03, December 2006	
Formato: 	22