Data/hora: 13/06/2024 05:25:56

Provedor de dados: | 31
País: | United States
Título: | International Flower Networks: Transparency and Risks in Marketing Channel Choice
Autores: | Wijnands,   Jo H.M.; van der Lans,   Karin; Hobbs,   Jill E.
Data: | 2008-01-14
Ano: | 2006
Palavras-chave: | Transaction Costs; Auction; Flowers; Kenya; Netherlands; Agribusiness; International Relations/Trade.
Resumo: | Two thirds of Kenyan cut flowers are marketed through Dutch flower auctions, while the remainder is marketed directly to retailers. Auctions do not restrict the volumes marketed; however price determination is based on a spot market. A Transaction Cost approach is used to investigate the differences in marketing costs between the channels. The results suggest that there are no differences between the channels in terms of uncertainty about prices, finding buyers or transparency of quality standards. Auction growers pay a higher marketing fee but they have significantly fewer office employees and flower varieties compared to growers who market directly.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

28801

http://purl.umn.edu/7759

Editor: | AgEcon Search

Relação:

European Association of Agricultural Economists&gt;99th Seminar, February 8-10, 2006, Bonn, Germany

Seminar Paper

Formato:

11

application/pdf