Data/hora: 02/06/2024 15:31:18

Provedor de dados: 	31	
País: 	United States	
Título: 	MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS	
Autores: 	Roucan-Kane,   Maud; Peake,   Whitney O.	
Data: 	2008-02-25	
Ano: 	2007	
Palavras-chave: 	Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20.	
Resumo: 	Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study.	
Tipo: 	Working or Discussion Paper	
Idioma: 	Inglês	
Identificador: 	28543

http://purl.umn.edu/7331	
Relação: 	Working Paper

07-05	
Formato: 	21