Data/hora: 02/06/2024 03:07:21

Provedor de dados: | 31
País: | United States
Título: | Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
Autores: | Capps,   Oral, Jr.; Williams,   Gary W.
Data: | 2010-06-03
Ano: | 2006
Palavras-chave: | Lamb; Advertising; Lamb Promotion; Livestock Production/Industries; Marketing.
Resumo: | This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
Tipo: | Report
Idioma: | Inglês
Identificador: | http://purl.umn.edu/90754

Relação:

Texas A&amp;M University&gt;Agribusiness, Food, and Consumer Economics Research Center&gt;Reports

CM

01-06

Formato: | 15