Data/hora: 11/06/2024 06:53:22

Provedor de dados: | 31
País: | United States
Título: | Integrating Routine, Variety Seeking and Compensatory Choice in a Utility Maximizing Framework
Autores: | Adamowicz,   Wiktor L.; Swait,   Joffre.
Data: | 2011-01-12
Ano: | 2010
Palavras-chave: | Choice modeling; Routine behavior; Variety‐seeking; Panel data; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics; D12; D03; C25.
Resumo: | Given the large number of choices that consumers make each day it seems likely that they will generally adopt decision strategies that minimize cognitive effort, particularly with low price products such as most items found in a supermarket. One such strategy may be to simply choose what has been chosen in the past, i.e. to fall into a pattern of routine choices or decisions. In contrast, there may be preferences for variety in markets for low price, highly differentiated goods. We develop a conceptual and empirical model of routine choice, and the factors that result in transitions to two strategies other than routine selection, to wit, utility maximizing choice among available alternatives and a variety seeking strategy. The empirical approach we employ provides a mechanism for the examination of panel data that avoids the state dependence issues present in most applications to these types of data. We apply this framework to the choice of two food products that illustrate the heterogeneity across types of products in decision strategies and routine choice patterns.
Tipo: | Working or Discussion Paper
Idioma: | Inglês
Identificador: | http://purl.umn.edu/98687

Relação:

University of Alberta&gt;Department of Rural Economy&gt;Staff Paper Series

Staff Paper

10-01

Formato: | 40