Data/hora: 11/06/2024 14:55:07

Provedor de dados: 	31	
País: 	United States	
Título: 	Measuring Retail Service Quality in Farm Supply Cooperatives	
Autores: 	Wilson,   Norbert L.W.; Hall,   Thomas; Fields,   Deacue.	
Data: 	2011-02-15	
Ano: 	2011	
Palavras-chave: 	Agricultural Cooperatives; Retail Service Quality Scale (RSQS); Service Quality (SERVQUAL); Principal Competent Analysis (PCA); Multinomial Logit.; Agribusiness; Community/Rural/Urban Development; Demand and Price Analysis; Farm Management; Q13; M30; C25.	
Resumo: 	Based on the Retail Service Quality Scale (RSQS), we develop a tool for mangers of local farm cooperative stores to assess which customer service groups matter to their customers. Principal component analysis (PCA) reveals three customer groups. The results of the multinomial logit model showed younger patrons and homeowners are likely to deem customer service and personal interaction as important. Customers, who consider appearance and accessibility as important, are college graduates and persons dependent on farming. Older patrons and wildlife enthusiasts are likely to view the policies and reliability as important factors of service quality.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/100763	
Relação: 	International Food and Agribusiness Management Review&gt;Volume 14, Issue 1, 2011

Volume 14

Issue 1	
Formato: 	22