Data/hora: 11/06/2024 01:02:46

Provedor de dados: | 31
País: | United States
Título: | Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items
Autores: | Patterson,   Paul M.; Acharya,   Ram N.; Schmitz,   Troy G.; Foerster,   Susan B.; Hill,   Esther; Jones,   Anita; Bohm,   Erica.
Data: | 2002-05-15
Ano: | 2002
Palavras-chave: | Food Consumption/Nutrition/Food Safety; Marketing.
Resumo: | Although so-called "“Heart Healthy”" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them.  Still, concerns over obesity and poor nutrition have become priority policy issues.  This study evaluates the effectiveness of a social marketing campaign in promoting the sale of healthy menu items.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

4534

http://purl.umn.edu/19892

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2002 Annual meeting, July 28-31, Long Beach, CA

Selected Paper

Formato:

23

application/pdf