Data/hora: 11/06/2024 11:09:31

Provedor de dados: | 31
País: | United States
Título: | NEW PRODUCT DEVELOPMENT PRACTICES OF THE U.S. CONFECTIONERY MANUFACTURERS: 2006 SURVEY PRELIMINARY FINDINGS
Autores: | Spaulding,   Aslihan D.
Data: | 2006-05-31
Ano: | 2006
Palavras-chave: | Research and Development/Tech Change/Emerging Technologies.
Resumo: | This paper reports on the new product development practices of the U.S. confectionery manufacturers. A mail survey method was used to collect data. Confectionery manufacturers, specifically, new product development managers listed in the Thomas Food and Beverage Marketplace were contacted. A donation to charity on behalf of the respondents was used as an incentive to participate in the study. Analyses of the data, including graphical, descriptive, cross-tabulation, and correlation were conducted using SAS and SPSS econometric softwares and Microsoft Excel. Preliminary findings of the survey are reported in this paper.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

21774

http://purl.umn.edu/21413

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2006 Annual meeting, July 23-26, Long Beach, CA

Selected Paper

Formato:

15

application/pdf