Data/hora: 11/06/2024 03:22:39

Provedor de dados: | 31
País: | United States
Título: | IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay
Autores: | Quagrainie,   Kwamena K.
Data: | 2008-01-14
Ano: | 2006
Palavras-chave: | Catfish marketing; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Resumo: | The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

28275

http://purl.umn.edu/8195

Editor: | AgEcon Search
Relação: | International Food and Agribusiness Management Review&gt;Volume 09, Issue 02, 2006

Formato:

13

application/pdf