Data/hora: 15/06/2024 14:30:59

Provedor de dados: 	31	
País: 	United States	
Título: 	Perspectives of small retailers in the organic market: Customer satisfaction and customer enthusiasm	
Autores: 	Bolten,   Jan; Kennerknecht,   Raphael; Spiller,   Achim.	
Data: 	2007-06-27	
Ano: 	2006	
Palavras-chave: 	Retail marketing; Success factor; Organic marketing; Regression analysis; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.	
Resumo: 	In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of management ratios of 12 organic food shops in Germany. The results show that customer satisfaction is a relevant key to sales performance. Regression analysis reveals that overall customer satisfaction accounts for 32 % of sales per square meter sales area. An additional factor analysis identifies service and product quality as main determinant s of customer satisfaction. Consumer s consider the freshness of fruit and vegetables as representative for the quality of the whole assortment. A correlation analysis demonst rates that customer enthusiasm is a more accurate factor in the recommendation of shops than customer satisfaction. The paper ends with managerial and scientific implications.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	26638

http://purl.umn.edu/10042	
Editor: 	AgEcon Search	
Relação: 	European Association of Agricultural Economists&gt;98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece

Seminar Paper	
Formato: 	20

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