Data/hora: 11/06/2024 09:10:48

Provedor de dados: | 31
País: | United States
Título: | Consumer Willingness to Pay and Marketing Opportunities for "Quality Guaranteed Tree-Ripened Peaches" in New York State
Autores: | Uva,   Wen-fei L.; Cheng,   Mei-luan.
Data: | 2006-04-28
Ano: | 2005
Palavras-chave: | Consumer/Household Economics.
Resumo: | This study identifies consumer characteristics associated with willingness to pay a higher price for quality guaranteed tree-ripened peaches, with a focus on evaluating factors important to consumers when making decisions to purchase tree-ripened peaches. Telephone interviews were conducted with consumers in New York State in summer, 2002. Seventy-eight percent of the 258 survey respondents reported that they were willing to pay a higher price. A logistical regression model of willingness to pay was estimated. The empirical results indicated that willingness to pay was positively affected by the existence of previous experiences in purchasing tree-ripened peaches and by consumer dissatisfaction with peaches consumed in the past. An analysis of consumer experiences and consumer dissatisfaction showed that consumers in the two identified segments had mutually exclusive characteristics that present marketing opportunities for high quality New York-grown peaches.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

20989

http://purl.umn.edu/26767

Editor: | AgEcon Search
Relação: | Journal of Food Distribution Research&gt;Volume 36, Number 01, March 2005

Formato:

8

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