Data/hora: 02/06/2024 17:58:00

Provedor de dados: | 31
País: | United States
Título: | Agricultural Input Market Segments: Who Is Buying What?
Autores: | Alexander,   Corinne E.; Wilson,   Christine A.; Foley,   Daniel H.
Data: | 2010-03-23
Ano: | 2005
Palavras-chave: | Cluster analysis; Input suppliers; Market segmentation; Multinomial logit; Marketing; Research Methods/ Statistical Methods.
Resumo: | For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

0738-8950

http://purl.umn.edu/59673

Relação: | Journal of Agribusiness&gt;Volume 23, Number 2, Fall 2005
Formato: | 20