Data/hora: 03/06/2024 07:53:20

Provedor de dados: 	31	
País: 	United States	
Título: 	A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS	
Autores: 	Eastwood,   David B.; Gray,   Morgan D.; Brooker,   John R.	
Data: 	2002-08-09	
Ano: 	1992	
Palavras-chave: 	Marketing.	
Resumo: 	In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	5392

http://purl.umn.edu/27543	
Editor: 	AgEcon Search	
Relação: 	Journal of Food Distribution Research&gt;Volume 23, Number 2, June 1992	
Formato: 	10

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