Data/hora: 06/06/2024 08:24:22

Provedor de dados: 	31	
País: 	United States	
Título: 	Food Retailers'  Pricing and Marketing Strategies, with Implications for Producers	
Autores: 	Sexton,   Richard J.; Xia,   Tian; Li,   Lan.	
Data: 	2007-06-27	
Ano: 	2006	
Palavras-chave: 	Grocery retailer; Market power; Price spread; Sales; Agribusiness; Marketing.	
Resumo: 	This paper examines grocery retailers' ability to influence prices charged to consumers and paid to suppliers. We discuss how retailer market power manifests itself in terms of pricing and marketing strategies by setting forth and offering evidence in support of eight "stylized facts" of retailer pricing and brand decisions. We argue that little, if any, of this behavior can be explained by a model of a competitive, price-taking retailer, but that most of the indicated behavior was also inconsistent with traditional models of market power. Finally, we discuss the impacts of aspects of this retailer behavior on the upstream farm sector.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	26835

http://purl.umn.edu/10213	
Editor: 	AgEcon Search	
Relação: 	Agricultural and Resource Economics Review&gt;Volume 35, Number 2, October 2006	
Formato: 	18

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