Data/hora: 13/06/2024 07:23:14

Provedor de dados: 	31	
País: 	United States	
Título: 	Building trust in agri-food chains: the mediating role of effective communication	
Autores: 	Fischer,   Christian.	
Data: 	2009-05-18	
Ano: 	2009	
Palavras-chave: 	Trust; Agri-food Chains; Europe; Agribusiness; Marketing; Q13; L14; L66.	
Resumo: 	Using recent survey data (n = 1,430) on trust levels in agri-food supplier-buyer relationships in six different European countries, two commodity chains (meat and cereals) and two chain stages (farmer-processor and processor-retailer), main determinants of trust are identified and discussed.  The structural equation modelling estimation results indicate that trust can be significantly improved by effective communication and by a positive collaboration experience.  The existence of personal bonds does not seem to play a direct role in the retailer-processor relationship but is important when dealing with farmers.  In both chain stages a positive collaboration experience as well the existence of personal bonds also indirectly enhance trust by promoting effective communication which in turn positively impacts on trust levels, thus making it a powerful mediator.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/50106	
Relação: 	International Association of Agricultural Economists&gt;2009 Conference, August 16-22, 2009, Beijing, China

Contributed Paper

244	
Formato: 	21