Data/hora: 11/06/2024 04:28:05

Provedor de dados: | 31
País: | United States
Título: | DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT
Autores: | Loureiro,   Maria L.; Hine,   Susan E.
Data: | 2001-06-22
Ano: | 2001
Palavras-chave: | GMO-free; Local product; Organics; Payment card; Willingness to pay; Consumer/Household Economics.
Resumo: | Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets.  We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay.  Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

2949

http://purl.umn.edu/20630

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2001 Annual meeting, August 5-8, Chicago, IL

Selected Paper

Formato:

24

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