Data/hora: 12/06/2024 07:24:36

Provedor de dados: | 31
País: | United States
Título: | Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising
Autores: | Ubilava,   David; Foster,   Kenneth A.
Data: | 2007-01-12
Ano: | 2007
Palavras-chave: | Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180.
Resumo: | Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

25229

http://purl.umn.edu/34909

Editor: | AgEcon Search

Relação:

Southern Agricultural Economics Association&gt;2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama

Selected Paper

Formato:

16

application/pdf