Data/hora: 05/06/2024 09:10:06

Provedor de dados: | 31
País: | United States
Título: | Assessing Input Brand Loyalty among U.S. Agricultural Producers
Autores: | Harbor,   Anetra L.; Martin,   Marshall A.; Akridge,   Jay T.
Data: | 2008-02-15
Ano: | 2008
Palavras-chave: | Brand loyalty; Dealer loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14.
Resumo: | This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/53626
Relação: | International Food and Agribusiness Management Review&gt;Volume 11, Issue 1, 2008
Formato: | 18