Data/hora: 11/06/2024 00:40:39

Provedor de dados: 	31	
País: 	United States	
Título: 	What is a Beverage Worth? Arbitrage Pricing and the Value of New Products: An Attribute-Space Approach	
Autores: 	Pofahl,   Geoffrey M.	
Data: 	2008-05-07	
Ano: 	2008	
Palavras-chave: 	Demand and Price Analysis; Marketing.	
Resumo: 	We empirically estimate the valuation of new carbonated soft drink products within a model of market value maximization. We show that equity value is an important consideration in the firm decision to differentiate or imitate in new product introductions. Our results indicate that differentiation is a marginally better strategy for new product introductions as opposed to imitation of existing products. This finding is quite logical given the already high levels of imitative competition existing in the carbonated soft drink category.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	30128

http://purl.umn.edu/6257	
Relação: 	American Agricultural Economics Association&gt;2008 Annual Meeting, July 27-29, 2008, Orlando, Florida

Selected Paper

469507	
Formato: 	34