Data/hora: 06/06/2024 04:47:58

Provedor de dados: | 31
País: | United States
Título: | IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME
Autores: | Bhuyan,   Sanjib.
Data: | 2005-05-17
Ano: | 2005
Palavras-chave: | Foodservice; Advertising impact; Consumer behavior; Food away from home; Marketing; M31; M37.
Resumo: | As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands.  This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

16512

http://purl.umn.edu/19127

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2005 Annual meeting, July 24-27, Providence, RI

Selected Paper 136951

Formato:

16

application/pdf