Data/hora: 11/06/2024 06:51:04

Provedor de dados: | 31
País: | United States
Título: | Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes
Autores: | Umberger,   Wendy J.; Calkins,   Chris R.
Data: | 2008-05-08
Ano: | 2008
Palavras-chave: | Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Resumo: | In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

29987

http://purl.umn.edu/6172

Relação:

American Agricultural Economics Association&gt;2008 Annual Meeting, July 27-29, 2008, Orlando, Florida

Selected Paper

466335

Formato: | 25