Data/hora: 01/06/2024 07:02:38

Provedor de dados: 	31	
País: 	United States	
Título: 	Perceptions of PDO Beef: The Portuguese Consumer	
Autores: 	Marreiros,   Cristina; Ness,   Mitchell.	
Data: 	2006-05-25	
Ano: 	2002	
Palavras-chave: 	Protected designations of origin; Beef; Perceptions; Factor analysis; Cluster analysis; Consumer/Household Economics.	
Resumo: 	The objectives of this paper are to examine consumers' perceptions of Protected Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers of beef. The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers' perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef consumers: a faithful consumer group, an unaware consumer group, and a sensory, price conscious group.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	21563

http://purl.umn.edu/24869	
Editor: 	AgEcon Search	
Relação: 	European Association of Agricultural Economists&gt;2002 International Congress, August 28-31, 2002, Zaragoza, Spain

Contributed Paper	
Formato: 	16

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