Data/hora: 06/06/2024 12:12:58

Provedor de dados: | 31
País: | United States
Título: | Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation
Autores: | Briggeman,   Brian C.; Gunderson,   Michael A.; Detre,   Joshua D.
Data: | 2008-01-14
Ano: | 2006
Palavras-chave: | Product innovation; First-mover advantages; Barriers to entry; Stochastic simulation; Uncertainty; Research and Development/Tech Change/Emerging Technologies.
Resumo: | Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million, and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

28125

http://purl.umn.edu/8206

Editor: | AgEcon Search
Relação: | International Food and Agribusiness Management Review&gt;Volume 09, Issue 01, 2006

Formato:

18

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