Data/hora: 01/06/2024 12:29:25

Provedor de dados: 	31	
País: 	United States	
Título: 	Agricultural Market Structure, Generic Advertising, and Welfare	
Autores: 	Cardon,   James H.; Pope,   Rulon D.	
Data: 	2006-09-22	
Ano: 	2003	
Palavras-chave: 	Advertising; Market structure; Welfare; Marketing.	
Resumo: 	This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is a monopoly, and results show that the socially optimal level of advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of a marketing order which sells its output to a monopolistic distributor are considered. If the distributor is a monopolist, then marketing order advertising raises welfare. This finding is in marked contrast to the results for the horizontal case studied by Dixit and Norman.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	23760

http://purl.umn.edu/31098	
Editor: 	AgEcon Search	
Relação: 	Journal of Agricultural and Resource Economics&gt;Volume 28, Number 02, August 2003	
Formato: 	16

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