Data/hora: 11/06/2024 04:28:16

Provedor de dados: | 31
País: | United States
Título: | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears
Autores: | Zhang,   Huifang; Gallardo,   Rosa Karina; McCluskey,   Jill J.; Kupferman,   Eugene M.
Data: | 2010-04-29
Ano: | 2010
Palavras-chave: | Pears; Sensory; Willingness to pay; Consumer/Household Economics; Crop Production/Industries; Resource /Energy Economics and Policy.
Resumo: | Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers’ willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/61062

Relação:

Journal of Agricultural and Resource Economics&gt;Volume 35, Number 1, April 2010

JARE

35(1)

Formato: | 13