Data/hora: 05/06/2024 18:14:18

Provedor de dados: 	31	
País: 	United States	
Título: 	Impacts of Promotional Tactics in a Conditional Demand System for Beverages	
Autores: 	Brown,   Mark G.; Lee,   Jonq-Ying.	
Data: 	2010-05-21	
Ano: 	2007	
Palavras-chave: 	Advertising; Demand; Promotion; Rotterdam model; Agribusiness; Demand and Price Analysis.	
Resumo: 	This study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	0738-8950

http://purl.umn.edu/62293	
Relação: 	Journal of Agribusiness&gt;Volume 25, Number 2, Fall 2007	
Formato: 	16