Data/hora: 12/06/2024 04:24:23

Provedor de dados: 	31	
País: 	United States	
Título: 	An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms	
Autores: 	Torres,   Antonio, Jr.; Akridge,   Jay T.; Gray,   Allan W.; Boehlje,   Michael; Widdows,   Richard.	
Data: 	2008-01-14	
Ano: 	2007	
Palavras-chave: 	Customer relationship management (CRM); Marketing; Strategy; Information technology; Cluster analysis.; Agribusiness.	
Resumo: 	Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	28192

http://purl.umn.edu/8169	
Editor: 	AgEcon Search	
Relação: 	International Food and Agribusiness Management Review&gt;Volume 10, Issue 01, 2007	
Formato: 	25

application/pdf