Data/hora: 11/06/2024 05:49:30

Provedor de dados: | 31
País: | United States
Título: | Factors Influencing Consumers' Selection of Garden Centers
Autores: | Safley,   Charles D.; Wohlgenant,   Michael K.
Data: | 2010-05-24
Ano: | 1995
Palavras-chave: | Garden centers; Consumer perceptions and attitudes; Impulse buying; Agribusiness; Consumer/Household Economics.
Resumo: | A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

0738-8950

http://purl.umn.edu/90365

Relação: | Journal of Agribusiness&gt;Volume 13, Number 1, Spring 1995
Formato: | 18