Data/hora: 12/06/2024 12:20:09

Provedor de dados: 	31	
País: 	United States	
Título: 	EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY	
Autores: 	Hyde,   Jeffrey; Foster,   Kenneth A.	
Data: 	1999-05-24	
Ano: 	1999	
Palavras-chave: 	Pork; Advertising; VAR; Livestock Production/Industries; Marketing.	
Resumo: 	This research tests for causality between indexed retail pork revenues and pork advertising.  Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising.  In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	1376

http://purl.umn.edu/21614	
Editor: 	AgEcon Search	
Relação: 	American Agricultural Economics Association&gt;1999 Annual meeting, August 8-11, Nashville, TN

Selected Paper	
Formato: 	14

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