Data/hora: 11/06/2024 15:48:05

Provedor de dados: | 31
País: | United States
Título: | Spatial Competition in Private Labels
Autores: | Richards,   Timothy J.; Hamilton,   Stephen F.; Patterson,   Paul M.
Data: | 2007-06-27
Ano: | 2007
Palavras-chave: | Marketing.
Resumo: | Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate.  We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

26113

http://purl.umn.edu/9840

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon

Selected Paper no. 174129

Formato:

30

application/pdf