Data/hora: 01/06/2024 04:37:30

Provedor de dados: | 5
País: | France
Título: | Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
Autores: | Calvo Dopico, D.; Mendes, R.; Silva, H.a.; Verrez-bagnis, Veronique; Pérez-martín, R.; Sotelo, C.g.
Data: | 2016-09
Ano: | 2016
Palavras-chave: | Labelling; Signal; Consumer behaviour; Traceability; Quality.
Resumo: | This study aims to investigate the benefits associated with traceability and its relationship to quality. Market research has been conducted in Spain, Portugal, France, UK and Germany. The results show that the expected benefits for consumers related to traceability focus on food safety and quality. Relevant information about traceability should focus on the intrinsic quality attributes highly valued by consumers and food safety. Among them, it highlights the origin, the value of which has been highly appreciated by most consumers in different countries. As regards signalling, consumers rate labelling very favourably, which would have to offer all relevant information on the intrinsic quality attributes. The implementation of technology (e.g. QR) could favour the perception and recognition of the intrinsic attributes related to quality, food safety and sustainability. Regarding willingness to pay (WTP), the majority of consumers in Spain and Portugal are not willing to pay a premium for the implementation of a traceability programme, while a significant part of the population of France and Germany would be willing to pay a premium for implementing a traceability programme.
Tipo: | Text
Idioma: | Inglês

Identificador:

https://archimer.ifremer.fr/doc/00349/46017/46901.pdf

https://archimer.ifremer.fr/doc/00349/46017/47021.pdf

DOI:10.1016/j.sjme.2016.07.001

https://archimer.ifremer.fr/doc/00349/46017/

Editor: | Elsevier BV
Formato: | application/pdf
Fonte: | Spanish Journal of Marketing - ESIC (24449695) (Elsevier BV), 2016-09 , Vol. 20 , N. 2 , P. 93-103

Fonte:

2016 ESIC &amp; AEMARK. Published by Elsevier España, S.L.U.

info:eu-repo/semantics/openAccess

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