Data/hora: 05/06/2024 16:24:24

Provedor de dados: 	65	
País: 	Brazil	
Título: 	Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state	
Autores: 	Breitenbach,Raquel; Bündchen,Andréa; Brandão,Janaína Balk; Caires,Leonardo Marques.	
Data: 	2017-01-01	
Ano: 	2017	
Palavras-chave: 	Agro-industries family; Importance-performance matrix; Competitiveness; Strategic orientation; Strategic positioning; Northern Rio Grande do Sul.	
Resumo: 	ABSTRACT: The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria that consumers consider fundamental at the time of purchase.	
Tipo: 	Info:eu-repo/semantics/article	
Idioma: 	Inglês	
Identificador: 	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782017000500931	
Editor: 	Universidade Federal de Santa Maria	
Relação: 	10.1590/0103-8478cr20151399	
Formato: 	text/html	
Fonte: 	Ciência Rural  v.47 n.5 2017	
Fonte: 	info:eu-repo/semantics/openAccess