Data/hora: 12/06/2024 13:55:48

Provedor de dados: | 96
País: | Brazil
Título: | Consumer perception of Brazilian traced beef
Autores: | Barcellos,Júlio Otávio Jardim; Abicht,Alexandre de Melo; Brandão,Fernanda Scharnberg; Canozzi,Maria Eugênia Andrighetto; Collares,Fernando Carbonari.
Data: | 2012-03-01
Ano: | 2012
Palavras-chave: | Agribusiness; Certification; Differentiation; Quality; Traceability.
Resumo: | The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.
Tipo: | Info:eu-repo/semantics/article
Idioma: | Inglês
Identificador: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041
Editor: | Sociedade Brasileira de Zootecnia
Relação: | 10.1590/S1516-35982012000300041
Formato: | text/html
Fonte: | Revista Brasileira de Zootecnia  v.41 n.3 2012
Fonte: | info:eu-repo/semantics/openAccess