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Provedor de dados:  AgEcon
País:  United States
Título:  An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
Autores:  Torres, Antonio, Jr.
Akridge, Jay T.
Gray, Allan W.
Boehlje, Michael
Widdows, Richard
Data:  2008-01-14
Ano:  2007
Palavras-chave:  Customer relationship management (CRM)
Information technology
Cluster analysis.
Resumo:  Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  28192
Editor:  AgEcon Search
Relação:  International Food and Agribusiness Management Review>Volume 10, Issue 01, 2007
Formato:  25


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