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Provedor de dados:  AgEcon
País:  United States
Título:  SEGMENTING NICHE GOAT-MEAT MARKETS
Autores:  Nelson, Mack C.
Whitehead, Jackie
Mobini, Seyedmedhi
Brown, Nathaniel B., Jr.
Thomas, Marc
Data:  2005-08-18
Ano:  2004
Palavras-chave:  Agribusiness
Resumo:  This research report provides an examination of the ratings of an important sensory attribute of chevon (goat meat) with that of beef and pork. Results from an analysis of variance of comparative ratings of the flavor of chevon and that of beef and pork suggest that selected demographic characteristics of U.S. consumers influenced the ratings of chevon'’s flavor with that of beef and pork. The findings indicate that Hispanics, blacks, and females should not be treated as homogenous niche markets. The results suggest that there are distinct subdivision preferences within and between these consumer partitions.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  17263

http://purl.umn.edu/27118
Editor:  AgEcon Search
Relação:  Journal of Food Distribution Research>Volume 35, Number 01, March 2004
Formato:  8

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