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Provedor de dados:  AgEcon
País:  United States
Título:  Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers
Autores:  Micheels, Eric T.
Gow, Hamish R.
Data:  2009-09-01
Ano:  2009
Palavras-chave:  Innovation
Market orientation
Organizational learning
Value disciplines
Marketing
Research and Development/Tech Change/Emerging Technologies
Teaching/Communication/Extension/Profession
Q10
Q13
Q16
Resumo:  A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides to the consumer, without specifically describing how value was created. Treacy and Wiersema (1993) developed the concept of value disciplines, which are three distinctive means of value provision, namely operational excellence, customer intimacy and product leadership. More recently, Narver et al. (1998) argued that market oriented firms have a clear understanding of how they provide value to customers, but this assertion has yet to be empirically tested. A new scale was developed and tested to measure the choice and clarity of value discipline. Using a sample of 343 Illinois beef producers, results show that organizational learning, innovativeness, and extreme levels of market orientation contribute to value discipline clarity while moderate levels of market orientation have the opposite effect.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  http://purl.umn.edu/53800
Relação:  International Food and Agribusiness Management Review>Volume 12, Issue 3, 2009
Formato:  26
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