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Provedor de dados:  AgEcon
País:  United States
Título:  Consolidated Markets, Brand Competition, and Orange Juice Prices
Autores:  Binkley, James K.
Canning, Patrick N.
Dooley, Ryan
Eales, James S.
Data:  2005-11-30
Ano:  2002
Palavras-chave:  Consumer demographics
National brands
Orange juice
Price behavior
Private labels
Wholesaler concentration
Retailer concentration
Demand and Price Analysis
Industrial Organization
Resumo:  This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.
Tipo:  Report
Idioma:  Inglês
Identificador:  19327
Editor:  AgEcon Search
Relação:  United States Department of Agriculture>Economic Research Service>Agricultural Information Bulletins
Agriculture Information Bulletin No. 747-06; Current Issues in Economics of Food Markets
Formato:  12


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