Sabiia Seb
        Busca avançada

Botão Atualizar

Botão Atualizar

Registro completo
Provedor de dados:  AgEcon
País:  United States
Título:  Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry
Autores:  Micheels, Eric T.
Gow, Hamish R.
Data:  2008-09-01
Ano:  2008
Palavras-chave:  Market orientation
Beef production
Productivity Analysis
Research and Development/Tech Change/Emerging Technologies
Resumo:  This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should follow a balanced approach utilizing both an external market and an internal productivity focus to achieve superior returns as opposed to solely focusing on internal productivity as many producers currently do.
Tipo:  Journal Article
Idioma:  Inglês
Relação:  International Food and Agribusiness Management Review>Volume 11, Issue 3, 2008
Formato:  26

Empresa Brasileira de Pesquisa Agropecuária - Embrapa
Todos os direitos reservados, conforme Lei n° 9.610
Política de Privacidade
Área restrita

Parque Estação Biológica - PqEB s/n°
Brasília, DF - Brasil - CEP 70770-901
Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC:

Valid HTML 4.01 Transitional