Consulta: creatorFacets:"Maynard,   Leigh J."
Registros recuperados: 38
Data/hora: 11/06/2024 06:56:13

Hedonic Price Analysis of Thoroughbred Broodmares in Foal
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Stoeppel,   Kelly M.
Thoroughbred broodmares are the foundation of a successful racing operation. This study estimated the impact of breeding, racing, and market characteristics on broodmare auction prices. Data represent 604 in-foal broodmares sold in Keeneland’s 2005 sale. Prices were highly responsive to the sire’s stud fee, the broodmare’s age, and progeny performance in graded stakes races, with pronounced day-of-sale effects. The stud fee marginal value was substantially lower than one break-even estimate, suggesting possible disincentives for investment in stallion services. Out-of-sample forecasts were far superior to naïve forecasts but were not accurate enough to use in isolation from other decision aids.
Tipo: Journal Article
Palavras-chave: Broodmare; Forecasting; Hedonic price analysis; Thoroughbred; Agribusiness; Livestock Production/Industries.
Ano: 2007
URL: http://purl.umn.edu/62295

U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements
Provedor de dados: 31
Autores: Lim,   Kar Ho; Maynard,   Leigh J.; Hu,   Wuyang; Goddard,   Ellen W.
The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to pay for strip loin steak from Australia, Canada and the United States is estimated along with several increasingly important food safeties and quality attributes in beef. We find that on average U.S. consumers are willing to pay significantly less for imported steaks.
Tipo: Conference Paper or Presentation
Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Conjoint experiment; Willingness to pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; International Relations/Trade; Livestock Production/Industries.
Ano: 2011
URL: http://purl.umn.edu/103385

USING LINKED HOUSEHOLD-LEVEL DATASETS TO EXPLAIN CONSUMER RESPONSE TO BSE IN CANADA
Provedor de dados: 31
Autores: Wang,   Xin; Maynard,   Leigh J.; Butler,   J.S.
Household-level Canadian meat purchases from 2002-2008 and the Food Opinion Survey conducted in 2008 were used to explore consumer responses to Bovine Spongiform Encephalopathy (BSE) at the national level in Canada. Three measures of beef purchased were used to understand consumers‟ reaction under food risk. A random effects Logit model was applied to test whether any beef was purchased during a given month. Consumption in terms of unit purchases was measured with a random effects Negative Binomial model and consumption in terms of beef expenditure was measured with a standard random effects model. In this study, household heterogeneity in actual meat purchases was partially explained using data from a self-reported food opinions survey. Of special...
Tipo: Conference Paper or Presentation
Palavras-chave: BSE; Food safety; Food opinion survey; Consumer behavior; Canada; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy.
Ano: 2010
URL: http://purl.umn.edu/116404

ASSESSMENT OF THE RISK MANAGEMENT POTENTIAL OF A RAINFALL BASED INSURANCE INDEX AND RAINFALL OPTIONS IN ANDHRA PRADESH, INDIA
Provedor de dados: 31
Autores: Veeramani,   Venkat N.; Maynard,   Leigh J.; Skees,   Jerry R.
Crop insurance is an alternative risk management technique available to farmers for stabilizing their revenue risk and schemes based on area yield have been in operation for quite some time. Here rainfall based insurance indices and options are suggested as a replacement for the expensive area yield programs. Instead of direct premium subsidies which are distorting, premium subsidy is taken as a function of adverse deviation of rainfall from the mean. A sensitivity analysis at different revenue elasticity levels with respect to rainfall was performed. Potential for private insurer's and reinsurer's participation exists with rainfall based index and options.
Tipo: Conference Paper or Presentation
Palavras-chave: Risk and Uncertainty.
Ano: 2003
URL: http://purl.umn.edu/22183

Factors Affecting Feeder Cattle Prices in Internet Sales
Provedor de dados: 31
Autores: Burdine,   Kenneth H.; Maynard,   Leigh J.; Halich,   Greg.
Tipo: Presentation
Palavras-chave: Demand and Price Analysis; Marketing; Teaching/Communication/Extension/Profession.
Ano: 2012
URL: http://purl.umn.edu/124187

Price Sensitivities for U.S. Frozen Dairy Products
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Veeramani,   Venkat N.
Price elasticities and flexibilities for frozen dessert products were estimated from weekly scanner data, with emphasis on functional form selection, system misspecification testing, and endogeneity testing.  Reciprocals of elasticities and elasticity matrix inversion were invalid means of obtaining flexibility estimates, leaving direct estimation as the only viable, albeit resource-intensive, approach.
Tipo: Journal Article
Palavras-chave: Dairy; Demand; Price elasticities; Price flexibilities; C32; C52; D11; D12; Q11.
Ano: 2003
URL: http://purl.umn.edu/43194

Using Linked Household-level Datasets to Explain Consumer Response to BSE in Canada
Provedor de dados: 31
Autores: Wang,   Xin; Maynard,   Leigh J.; Butler,   J.S.
Household-level Canadian meat purchases from 2002-2008, household-level egg purchases from 2002-2005 and Food Opinion Survey in 2008 were used to understand how consumers who have different concerns about nutrition react to BSE events and how beef consumption after BSE discoveries were shaped by consumers concerns of food safety and their trust of government and the industry decision makers. Three measures of beef purchased were used to explore consumers’ reaction. A random effects logit model was applied to test whether any beef purchased during a given month. Consumption in terms of unit purchases was measured with a random effects Negative Binomial model and consumption in terms of beef expenditure was measured with a standard random effects model....
Tipo: Conference Paper or Presentation
Palavras-chave: BSE; Mad cow disease; Food safety; Consumer behavior; Canada; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010
URL: http://purl.umn.edu/60859

IMPACT OF RISK PREFERENCES ON CROP ROTATION CHOICE
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Harper,   Jayson K.; Hoffman,   Lynn D.
Stochastic dominance analysis of five crop rotations using twenty-one years of experimental yield data returned results consistent with Pennsylvania cropping practices.  The analysis incorporated yield risk, output price risk, and rotational yield effects.  A rotation of two years corn and three years alfalfa hay dominated for approximately risk neutral and risk averse preferences, as did participation in government programs under the 1990 Farm Bill.  Crop rotation selection appeared to impact net revenues more than the decision to participate in government programs.
Tipo: Journal Article
Palavras-chave: Crop Production/Industries; Risk and Uncertainty.
Ano: 1997
URL: http://purl.umn.edu/31363

The Effect of Conflicting Health Information on Frozen Salmon Consumption in Alberta, Canada
Provedor de dados: 31
Autores: Nickoloff,   Megan; Maynard,   Leigh J.; Saghaian,   Sayed H.; Reed,   Michael R.
Tipo: Report
Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2008
URL: http://purl.umn.edu/55617

Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter
Provedor de dados: 31
Autores: Lim,   Kar Ho; Hu,   Wuyang; Maynard,   Leigh J.; Goddard,   Ellen W.
The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known about what motivates consumers’ preference for origin-labeled food products (Lusk et al 2006). Using Individual-Level Parameters following a mixed logit model, we found that U.S. consumers were willing to pay significantly less for imported steak from Australia and Canada compare to U.S. steak. Further, we found that the negative willingness to pay is associated strongly with consumers’ perception of food safety on the exporting country.
Tipo: Presentation
Palavras-chave: Beef; Country of origin; Mixed logit; Individual-level parameters; Stated choice experiment; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Q13; Q18.
Ano: 2012
URL: http://purl.umn.edu/119755

Hedonic Price Analysis of Thoroughbred Broodmares in Foal
Provedor de dados: 31
Autores: Stoeppel,   Kelly M.; Maynard,   Leigh J.
Thoroughbred broodmares are the foundation of a successful racing operation. This study estimated the impact of breeding, racing, genetic, and market characteristics on broodmare auction prices. Data represent 298 broodmares in foal that were sold in Keeneland's 2005 sale. Prices were most responsive to the sire's stud fee and the broodmare's age, with pronounced day-of-sale effects. Overall valuation structure appeared similar to Neibergs' results using the 1996 data. Out-of-sample forecasts were far superior to naive forecasts, but were not accurate enough to use in isolation from other decision aids such as visual inspection of the horse.
Tipo: Working or Discussion Paper
Palavras-chave: Broodmare; Thoroughbred horses; Hedonic price analysis; Forecasting; Agribusiness; Demand and Price Analysis; Marketing.
Ano: 2006
URL: http://purl.umn.edu/37871

SOURCES OF IRREVERSIBLE CONSUMER DEMAND IN U.S. DAIRY PRODUCTS
Provedor de dados: 31
Autores: Maynard,   Leigh J.
Irreversible demand is relevant to pricing strategy and demand modeling with weekly data.  Competing explanations include loss aversion and stockpiling.  Irreversible models for U.S. cheese and table spreads suggest that stockpiling dominates loss aversion. Price smoothing may be an inappropriate strategy in this case. Reversible demand models applied to weekly data may overestimate own-price elasticities.
Tipo: Conference Paper or Presentation
Palavras-chave: Demand and Price Analysis.
Ano: 2000
URL: http://purl.umn.edu/21876

UNDERSTANDING THE MARKET FOR HOLSTEIN STEERS
Provedor de dados: 31
Autores: Burdine,   Kenneth H.; Meyer,   A. Lee; Maynard,   Leigh J.
A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers.  Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions.  The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers.
Tipo: Conference Paper or Presentation
Palavras-chave: Livestock Production/Industries; Marketing.
Ano: 2004
URL: http://purl.umn.edu/20230

Willingness to Pay for Imported Beef and Perceived Risk
Provedor de dados: 31
Autores: Lim,   Kar Ho; Hu,   Wuyang; Maynard,   Leigh J.; Goddard,   Ellen W.
Tipo: Presentation
Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2012
URL: http://purl.umn.edu/123977

FRAGILITY IN DAIRY PRODUCT DEMAND ANALYSIS
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Liu,   Deyu.
Several reasons justify the expectation of increasingly price elastic demand for dairy products.  Using weekly scanner data, we find support for this hypotheses, but with wide variation in elasticity estimates across model specifications.  The results demonstrate the need for more routine specification testing before basing recommendations on potentially fragile inferences.
Tipo: Conference Paper or Presentation
Palavras-chave: Dairy products; Demand analysis; Scanner data; Demand and Price Analysis; Livestock Production/Industries.
Ano: 1999
URL: http://purl.umn.edu/21679

Understanding the Market for Holstein Steers.
Provedor de dados: 31
Autores: Burdine,   Kenneth H.; Meyer,   A. Lee; Maynard,   Leigh J.
A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers.  Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions.
Tipo: Working or Discussion Paper
Palavras-chave: Livestock; Livestock Production/Industries; Marketing.
Ano: 2004
URL: http://purl.umn.edu/37873

Understanding the Market for Holstein Steers
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Meyer,   A. Lee; Burdine,   Kenneth H.
A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers.
Tipo: Working or Discussion Paper
Palavras-chave: Marketing.
Ano: 2004
URL: http://purl.umn.edu/31978

TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY
Provedor de dados: 31
Autores: Veeramani,   Venkat N.; Maynard,   Leigh J.
Many in the private sector believe that price points have important implications for pricing strategy.  Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.
Tipo: Conference Paper or Presentation
Palavras-chave: Demand and Price Analysis.
Ano: 2004
URL: http://purl.umn.edu/20378

PRICE DISCOVERY IN THE EGG INDUSTRY
Provedor de dados: 31
Autores: Maynard,   Leigh J.
Formula pricing of eggs is typically based on quotations issued by Urner Barry Publications, and egg producers worry that the quotes are systematically lower than equilibrium levels.  Egg Clearinghouse, Inc. (ECI) provides a public forum for cash trading, intended to facilitate price discovery.  Evidence from 1994-95 does not suggest that Urner Barry understands producer level prices on average, Granger causality tests indicate a feedback relationship between the Urner Barry quotes and ECI prices, with ECI leading during price upswings.  Lead times appear to have fallen since the late 1970s and early 1980s, confirming earlier predictions regarding market efficiency.
Tipo: Journal Article
Palavras-chave: Demand and Price Analysis.
Ano: 1997
URL: http://purl.umn.edu/31353

GO AHEAD, COUNT YOUR CHICKENS: CROSS-HEDGING STRATEGIES IN THE BROILER INDUSTRY
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Dillon,   Carl R.; Carter,   Joy.
Some suppliers of broilers without giblets (WOG) offer customers a choice between paying Urner Barry's WOG quote or a formula price based on futures prices.  From a buyer's perspective, the formula price examined in this study is second-degree stochastic dominant.  The formula price allows the seller to set perfect cross-hedges of WOGs with corn and soymeal.  Stochastic dominance and mean variance results suggested that the seller's dominant strategy would shift from the Urner Barry quote to the hedged formula price as risk aversion increased.  Input-based formula pricing may be usefully extended to other industries.
Tipo: Journal Article
Palavras-chave: Broiler industry; Formula pricing; Hedging strategies; Mean-variance analysis; Stochastic dominance; Livestock Production/Industries; Marketing.
Ano: 2001
URL: http://purl.umn.edu/15295

PERFECT CROSS-HEDGING OPPORTUNITIES VIA FORMULA PRICING: THE CASE OF THE BROILER INDUSTRY
Provedor de dados: 31
Autores: Carter,   Joy; Maynard,   Leigh J.; Dillon,   Carl R.
One supplier of broilers without giblets (WOGs) offers customers a choice between paying Urner Barry's WOG quote or a formula price based on futures prices.  From a buyer's perspective, the formula price is second-degree stochastic dominant, thus acting a marketing inducement.  The formula price allows the seller to set almost perfect cross-hedges of WOGs with corn and soymeal.  Stochastic dominance results suggested that the seller's dominant strategy would shift from the unhedged Urner Barry quote to the unhedged formula price as risk aversion increased.  The hedged formula price was prominent in optimal portfolios of pricing strategies.
Tipo: Conference Paper or Presentation
Palavras-chave: Demand and Price Analysis; Livestock Production/Industries; Marketing.
Ano: 2000
URL: http://purl.umn.edu/21765

EMPIRICAL TESTS OF THE ARGUMENT THAT CONSUMERS VALUE STABLE RETAIL MILK PRICES
Provedor de dados: 31
Autores: Maynard,   Leigh J.
Existing policy allows interstate dairy compacts if they serve a compelling public interest. Compact supporters argue consumers benefit from retail price stability, but no supporting evidence was found. Milk demand systems were estimated using scanner data and four measures of price volatility. Price volatility defined as forecast errors influenced demand, but did not systematically depress demand.  Response was more elastic to unanticipated than anticipated price changes, possibly explaining the higher elasticities often observed in scanner data studies.
Tipo: Journal Article
Palavras-chave: Dairy compacts; Dairy demand; Price instability; Scanner data; Demand and Price Analysis.
Ano: 2000
URL: http://purl.umn.edu/14661

PRICE SENSITIVITIES FOR U.S. FROZEN DAIRY PRODUCTS
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Narayanan,   V. Venkat.
Price elasticities and flexibilities for a system of frozen dessert products are estimated from scanner data.  Simultaneity tests reject exogeneity of conditional expenditures, but not prices or quantities, at the weekly level.  Inverting the elasticity matrix to obtain flexibilities, while theoretically appropriate, appears to be empirically unacceptable.
Tipo: Conference Paper or Presentation
Palavras-chave: Demand and Price Analysis.
Ano: 2002
URL: http://purl.umn.edu/19781

THE IMPACT OF BSE, FMD, AND U.S. EXPORT PROMOTION EXPENDITURES ON JAPANESE MEAT DEMAND
Provedor de dados: 31
Autores: Yeboah,   Godfred; Maynard,   Leigh J.
The study examined Japanese consumer response to the discovery of BSE and discusses implications for the U.S. beef industry following BSE discovery in the U.S.  Impacts of FMD and export promotion expenditures were also modeled.  Synthetic inverse and ordinary demand systems were used to appropriately specify the demand system.
Tipo: Conference Paper or Presentation
Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2004
URL: http://purl.umn.edu/19978

AN EXPERIMENTAL APPROACH TO VALUING NEW DIFFERENTIATED PRODUCTS
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Hartell,   Jason G.; Meyer,   A. Lee; Hao,   Jianqiang.
An experimental store was created to evaluate initial demand for locally-produced and guaranteed tender steak products as a more realistic alternative to contingent valuation (CV) and dichotomous-choice experimental methods.  Strengths of the approach are incentive compatibility, a realistic consumption set, and a familiar choice environment.  Consumers selected among USDA Choice, premium quality, lean, guaranteed tender, and locally-produced strip steaks.  A double-hurdle count data model indicated initial willingness-to-pay for locally-produced steak comparable to prior CV results, but demand was highly elastic.  Demand for premium quality steak crowded out demand for the guaranteed tender product, contrasting with prior dichotomous-choice experimental...
Tipo: Conference Paper or Presentation
Palavras-chave: Demand and Price Analysis.
Ano: 2003
URL: http://purl.umn.edu/25810

Hedonic Price Analysis of Thoroughbred Broodmares in Foal
Provedor de dados: 31
Autores: Stoeppel,   Kelly M.; Maynard,   Leigh J.
Thoroughbred broodmares are the foundation of a successful racing operation. This study estimated the impact of breeding, racing, genetic, and market characteristics on broodmare auction prices. Data represent 298 broodmares in foal that were sold in Keeneland's 2005 sale. Prices were most responsive to the sire's stud fee and the broodmare's age, with pronounced day-of-sale effects. Overall valuation structure appeared similar to Neibergs' results using 1996 data. Out-of-sample forecasts were far superior to naive forecasts, but were not accurate enough to use in isolation from other decision aids such as visual inspection of the horse.
Tipo: Working or Discussion Paper
Palavras-chave: Broodmare; Thoroughbred horses; Hedonic price analysis; Forecasting; Demand and Price Analysis.
Ano: 2006
URL: http://purl.umn.edu/31983

Hedging Decisions of Importing Firms for U.S. Commodity with Multiple Risks: The case of Soybeans
Provedor de dados: 31
Autores: Reed,   Michael R.; Zhang,   Qiang; Maynard,   Leigh J.
Replaced with revised version of paper 07/05/07.
Tipo: Conference Paper or Presentation
Palavras-chave: Marketing.
Ano: 2007
URL: http://purl.umn.edu/9897

Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Wang,   Xin.
Household-level Canadian scanner data from 2002 – 2005 were used to identify consumer reactions to the early BSE discoveries that severely impacted Canada’s beef industry.  In all provinces, consumers reacted to the initial BSE event by purchasing more beef, apparently to support struggling ranchers.  Subsequent BSE events, however, met with reduced beef purchases.  The results were consistent across three measures of monthly beef purchases: participation, units purchased, and beef expenditure share.  Failing to account for the context of individual BSE events would have produced little evidence of consumer reaction, a common finding among prior North American BSE studies.
Tipo: Conference Paper or Presentation
Palavras-chave: BSE; Mad cow disease; Food safety; Consumer behavior; Canada; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q11.
Ano: 2009
URL: http://purl.umn.edu/48431

The Effects of E. Coli 0157:H7, FMD and BSE on Japanese Retail Beef Prices: A Historical Decomposition
Provedor de dados: 31
Autores: Saghaian,   Sayed H.; Maynard,   Leigh J.; Reed,   Michael R.
This study examines the time-varying Japanese price reactions to the 2001 Bovine Spongiform Encephalopathy (BSE) discovery, the 2000 outbreak of foot and mouth disease (FMD), and the 1996 E. coli food po isoning events. Historical decomposition of retail-level price-series aids in explaining the behavior of beef prices in a neighborhood (period-by-period time interval) of the three events. This is based on an application of directed acyclic graphs, constructing orthogonal innovations to determine causal patterns behind contemporaneous innovations. The results show the beef safety events had different negative impacts on Japanese retail beef prices, suggesting that consumers understood and differentiated among the health risks. The results provide...
Tipo: Conference Paper or Presentation
Palavras-chave: Japan; Beef prices; BSE; FMD; E. coli; Historical decomposition.; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Q11; Q13.
Ano: 2006
URL: http://purl.umn.edu/25580

Buyer and Seller Response to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Saghaian,   Sayed H.; Nickoloff,   Megan.
Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and time-series analysis of 2001-2006 frozen meat scanner data in Alberta, Canada show a significant drop in salmon expenditure share following the PCB finding. The industry responded by launching low-priced wild salmon products, which contributed to significant demand expansion. The analysis illustrates how a food safety threat was averted and even served as a catalyst for growth.
Tipo: Report
Palavras-chave: Salmon; Scanner data; Food Safety; Demand; Directed acyclic graphs; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; L15; Q11.
Ano: 2007
URL: http://purl.umn.edu/6832

Risk Reduction of LGM-Dairy and its Potential Impact on Production
Provedor de dados: 31
Autores: Burdine,   Kenneth H.; Maynard,   Leigh J.
Tipo: Presentation
Palavras-chave: Risk and Uncertainty; Teaching/Communication/Extension/Profession.
Ano: 2012
URL: http://purl.umn.edu/124180

Hedging-Effectiveness of Milk Futures Using Value-At-Risk Procedures
Provedor de dados: 31
Autores: Bamba,   Ibrahim; Maynard,   Leigh J.
The effectiveness of the Class III Milk futures market is analyzed in terms of the reduction in Value-at-Risk (VaR) for milk producers located in four regions: Wisconsin, Northeast, Florida and California. Constant hedge ratios are estimated using Myers and Thompson's (1989) generalized conditional hedge ratio technique, and time-varying hedge ratios are estimated using an exponentially weighted moving average method. After defining milk price risk as the deviation of the actual milk price from its expected value, the effectiveness of uniform hedging strategies in the Class III milk futures market is assessed using three popular methods for VaR calculations: the parametric method, the historical method, and the Monte Carlo simulation method. The results...
Tipo: Conference Paper or Presentation
Palavras-chave: Marketing.
Ano: 2004
URL: http://purl.umn.edu/19028

Willingness-to-Pay for New Products in a University Foodservice Setting
Provedor de dados: 31
Autores: Zhou,   Guzhen; Tran Cong,   Chinh; Poerwanto,   Devie A.; Goodman,   Lucas A.; Pelton,   Marie E.; Vollaro,   Michele; Childress,   Ronald; Kaninda Tshikala,   Sam; He,   Xiao; Zheng,   Zijuan; Maynard,   Leigh J.
A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products.  Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced.  Brand awareness grew but remained low during the study period.  Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand.  Average WTP for the Company’s other products, however, was considerably lower than the retail price.  Significant WTP differences existed among some consumer segments.
Tipo: Conference Paper or Presentation
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods.
Ano: 2010
URL: http://purl.umn.edu/61332

IS THE THINLY-TRADED BUTTER FUTURES CONTRACT PRICED EFFICIENTLY?
Provedor de dados: 31
Autores: Tondel,   Fabien; Maynard,   Leigh J.
After over eight years of trading, the Chicago Mercantile Exchange butter futures contract remains thinly traded, possibly impeding price discovery. Pricing efficiency was assessed using cointegration techniques and error correction models. Results suggest that market efficiency could not be rejected up to a two-month forecast horizon. Illiquid markets reduce hedging performance, which in turn discourage liquidity growth.
Tipo: Conference Paper or Presentation
Palavras-chave: Marketing.
Ano: 2004
URL: http://purl.umn.edu/34684

The Smithfield / Packerland Merger and the Holstein Feeder Steer Price Differential
Provedor de dados: 31
Autores: Burdine,   Kenneth H.; Maynard,   Leigh J.; Meyer,   A. Lee.
An econometric model was used to evaluate the impact that the Smithfield / Packerland merger had on the price differential between Holstein feeder steers and non-dairy feeder steers in Kentucky.  Weekly data were used from the Kentucky Livestock Database and the Livestock Marketing Information Center.  An increase in the Holstein / non-dairy feeder steer spread of more than $3.00 per hundredweight was associated with the time period following the merger.  While the possibility remains that unidentified factors contributed to the wider spread, the contention that the merger was the cause could not be rejected.
Tipo: Conference Paper or Presentation
Palavras-chave: Marketing.
Ano: 2003
URL: http://purl.umn.edu/35107

Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Saghaian,   Sayed H.; Nickoloff,   Megan.
Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and time-series analysis of 2001-2006 frozen meat scanner data in Alberta, Canada show a significant drop in salmon expenditure share following the PCB finding. The industry responded by launching low-priced wild salmon products, which contributed to significant demand expansion. The analysis illustrates how a food safety threat was averted and even served as a catalyst for growth.
Tipo: Journal Article
Palavras-chave: Salmon; Scanner data; Food safety; Demand; Directed acyclic graphs; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; Q10; Q11; Q16; Q22.
Ano: 2008
URL: http://purl.umn.edu/53629

Market Potential for Locally Produced Meat Products
Provedor de dados: 31
Autores: Maynard,   Leigh J.; Burdine,   Kenneth H.; Meyer,   A. Lee.
The goal of this research was to guide livestock producers in marketing, product design and pricing decisions. Tools included a focus group, a consumer taste-testing and willingness-to-pay survey, and a restaurant survey. Experience attributes of locally produced ground beef were especially competitive, and demand for credence attributes packaged under the "local" label appears consistent with a niche market that could justify verification programs. Restaurants are a potentially receptive outlet for local meats, allowing producers to avoid the barriers to entry in mainstream grocery outlets.
Tipo: Journal Article
Palavras-chave: Agribusiness.
Ano: 2003
URL: http://purl.umn.edu/27321

IMPACT OF SHELTERBELTS ON GROUNDNUT PRODUCTION IN THERILANDS: A DECOMPOSITION ANALYSIS.
Provedor de dados: 31
Autores: Narayanan,   V. Venkat; Maynard,   Leigh J.
In areas characterized by wind erosion and shifting sand dunes, shelterbelts can increase crop yields. Groundnut yields in southern India increased with the introduction and maturation of shelterbelts.  Decomposition analysis attributed most of the yield increases to the shelterbelts themselves, with a small portion attributed to input use changes.  While shelterbelt cost data are scarce, the estimated value of inputs saved due to shelterbelts suggested a net benefit stream that is initially negative but increasing into the indefinite future.  Public investments in shelterbelts may be the most effective means of preventing land degradation.
Tipo: Conference Paper or Presentation
Palavras-chave: Crop Production/Industries.
Ano: 2002
URL: http://purl.umn.edu/19783