Consulta: subjectFacets:"Advertising"
Registros recuperados: 32
Data/hora: 01/06/2024 02:45:14

Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective
Provedor de dados: 7
Autores: Bromley, Peter; Pacific Institute for Social Change and Economic Sustainability (PISCES); pbsky@netrover.com.
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
Tipo: Peer-Reviewed Reports
Palavras-chave: Advertising; Environmental responsibility; Social change; Social values.
Ano: 2002

Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand
Provedor de dados: 31
Autores: Xiao,   Hui; Kinnucan,   Henry W.; Kaiser,   Harry M.
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising....
Tipo: Working Paper
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1998
URL: http://purl.umn.edu/122688

Advertising and Product Confusion: A Case Study of Grapefruit Juice
Provedor de dados: 31
Autores: Brown,   Mark G.; Lee,   Jonq-Ying; Behr,   Robert M.
Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products.  Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.
Tipo: Report
Palavras-chave: Advertising; Demand; Grapefruit juice; Cocktail; Scanner data; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Ano: 1990
URL: http://purl.umn.edu/52710

Modeling the Household Purchasing Process Using a Panel Data Tobit Model
Provedor de dados: 31
Autores: Dong,   Diansheng; Schmit,   Todd M.; Kaiser,   Harry M.
A panel data Tobit model is developed to examine the household purchase process for a frequently purchased commodity. The proposed model accounts not only for censoring or sample selectivity, but also the temporal dependence of the purchasing process using household panel data. The flexible error structure in the model accounts for both state dependence and household heterogeneity. Empirical findings show that purchase habits of milk persist across households over time, and most of them come from the household heterogeneity in preferences. Results also show that advertising increases the purchase quantity and purchase frequency simultaneously.
Tipo: Technical Report
Palavras-chave: Household purchase; Fluid milk; Advertising; Panel data; Tobit model; Probability simulation; Food Consumption/Nutrition/Food Safety.
Ano: 2003
URL: http://purl.umn.edu/122115

Measuring the Benefits to Advertising under Monopolistic Competition
Provedor de dados: 31
Autores: Boland,   Michael A.; Crespi,   John M.; Silva,   Jena; Xia,   Tian.
This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line.
Tipo: Article
Palavras-chave: Advertising; Benefit-cost analysis; Industrial organization; Monopolistic competition; Agricultural marketing; Agricultural Finance; Financial Economics; Marketing.
Ano: 2012
URL: http://purl.umn.edu/122308

The impact of generic advertising and the free rider problem: a look at the U.S. orange juice market and imports
Provedor de dados: 31
Autores: Brown,   Mark G.; Lee,   Jonq-Ying; Spreen,   Thomas H.
Increased demand for an advertised product may increase price, which, in turn, may lead to a free rider problem where competitive imports increase and result in a smaller price increase than otherwise.  A study of Florida Department of Citrus advertising for orange juice indicated that the free rider problem has notably limited the impact of advertising on price in the U.S. market.  High U.S. orange juice demand, which in part has been a result of advertising, has attracted substantial amounts of orange juice imports.  Imports have eroded the impact of advertising on price by an estimated two-thirds.
Tipo: Report
Palavras-chave: Orange juice; Imports; Advertising; Free rider problems; Agribusiness; Demand and Price Analysis.
Ano: 1995
URL: http://purl.umn.edu/52748

Advertising and U.S. Nonalcoholic Beverage Demand
Provedor de dados: 31
Autores: Zheng,   Yuqing; Kaiser,   Harry M.
As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover effects occur in over 50 percent of the cases considered, and such effects can be substantial, particularly for advertising of soft drinks, and...
Tipo: Journal Article
Palavras-chave: Advertising; Demand; Elasticity; Nonalcoholic beverages; Demand and Price Analysis.
Ano: 2008
URL: http://purl.umn.edu/45658

The Food Marketing System in 1995
Provedor de dados: 31
Autores: Gallo,   Anthony E.
The number of new food processing plants rose sharply in 1995. Profitability from food manufacturing and retailing operations (excluding interest expense) continued to increase, reflecting strong sales, wage and producer price stability, and streamlining of operations. The number of mergers and leveraged buyouts fell. New product introductions, consumer advertising expenditures, common stock prices and the positive U.S. balance of trade in processed food reached new highs. This report analyzes and assesses yearly developments in growth, conduct, performance, and structure of the institutions--food processors, wholesalers, retailers, and foodservice firms--that comprise the Nation's food marketing system. Industry growth includes changes in sales for each...
Tipo: Report
Palavras-chave: Food marketing; Food processors; Wholesalers; Retailers; Foodservice; Advertising; Profitability; Trade; Marketing.
Ano: 1996
URL: http://purl.umn.edu/33679

America's Eating Habits: Changes and Consequences
Provedor de dados: 31
Individual chapters in this book provide different perspectives on the nutrition problems in the United States: what are the economic costs associated with unhealthy eating patterns; how do dietary patterns compare with dietary recommendations; how do national income and prices, advertising, health claims, and trends in eating away from home affect nutrient intake; how much do people know about nutrition and how does nutrition knowledge and attitudes affect intake of fats and cholesterol; how do different government programs and regulations influence food expenditures and consumption; what are some public and private efforts to improve healthy eating; and what are potential impacts of healthier eating on domestic agriculture.
Tipo: Report
Palavras-chave: Diet; Nutrition; Health; Eating patterns; Nutrition education; Nutrition knowledge; Dietary guidelines; Food guide pyramid; Food supply; Food consumption; Food assistance programs; School lunch; Food away from home; Advertising; Health claims; Nutrition labeling; Agriculture; Economic costs; Healthy Eating Index; Healthy People 2000; Food Consumption/Nutrition/Food Safety.
Ano: 1999
URL: http://purl.umn.edu/33604

Determinants of Returns in Rural Tourism
Provedor de dados: 31
Autores: Murova,   Olga I.; Hanagriff,   Roger D.
The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.
Tipo: Journal Article
Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21.
Ano: 2011
URL: http://purl.umn.edu/113535

Dynamic Informative Advertising of New Experience Goods
Provedor de dados: 31
Autores: Saak,   Alexander E.
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers.  We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the price extracts surplus from the buyers who are yet to learn their valuation for the good.  We also show that even though informative advertising may temporarily raise prices and slow down the learning process, an advertising ban can reduce welfare.
Tipo: Conference Paper or Presentation
Palavras-chave: Monopoly; Advertising; Experience Goods; Learning; Private Information; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing.
Ano: 2011
URL: http://purl.umn.edu/103536

Study of impacts of orange juice ads on Schnucks grocery store sales and customers
Provedor de dados: 31
Autores: Brown,   Mark G.
Tipo: Report
Palavras-chave: Advertising; Orange juice; Schnucks; Agribusiness; Demand and Price Analysis.
Ano: 1994
URL: http://purl.umn.edu/52738

Measuring exposure to advertising: a look at gross rating points: revisited
Provedor de dados: 31
Autores: Lee,   Jonq-Ying; Brown,   Mark G.
Tipo: Report
Palavras-chave: Advertising; Measure; Gross rating point; Agribusiness; Demand and Price Analysis.
Ano: 1995
URL: http://purl.umn.edu/52745

Alternative specifications of advertising in the Rotterdam model
Provedor de dados: 31
Autores: Brown,   Mark G.; Lee,   Jonq-Ying.
This paper examines several approaches to introduce advertising in systems of demand equations.  Advertising is included in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects demand alternatively through (1) marginal utilities as in studies by Duffy (1987, 1989, 1990) and Selvanathan (1989), (2) scaling parameters which can be viewed as indicators of product quality, and (3) translation parameters which can be viewed as indicators of basic needs.  A test to choose among the alternative specifications is provided and the methodology is applied to data on demand for fruit juice products.
Tipo: Report
Palavras-chave: Advertising; Rotterdam model; Scaling; Translation; Demand and Price Analysis.
Ano: 1991
URL: http://purl.umn.edu/52717

THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH
Provedor de dados: 31
Autores: Richards,   Timothy J.
Typically, marketers define market segments by their demographic characteristics, assuming that these segments represent consumers with relatively homogeneous buying patterns.  A more managerially useful definition, however, groups consumers of similar behavior directly and then seeks to find demographic commonalities among them.  This study uses a latent class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a multiple-segment model provides a better fit to the data, and that these segments differ significantly in their responsiveness. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be dramatically improved.
Tipo: Journal Article
Palavras-chave: Advertising; Apple; Demand; Latent class analysis; Multinomial logit; Segmentation; Marketing.
Ano: 2000
URL: http://purl.umn.edu/15307

Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
Provedor de dados: 31
Autores: Capps,   Oral, Jr.; Williams,   Gary W.
This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
Tipo: Report
Palavras-chave: Lamb; Advertising; Lamb Promotion; Livestock Production/Industries; Marketing.
Ano: 2006
URL: http://purl.umn.edu/90754

The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry
Provedor de dados: 31
Autores: Brown,   Mark G.; Spreen,   Thomas H.
This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on...
Tipo: Journal Article
Palavras-chave: Orange juice; Returns to research; Advertising; Agribusiness; Food Security and Poverty.
Ano: 2010
URL: http://purl.umn.edu/91140

The Food Marketing System in 1996
Provedor de dados: 31
Autores: Gallo,   Anthony E.
New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to strong sales, wage and producer price stability, and streamlining of operations.
Tipo: Report
Palavras-chave: Food marketing; Food processors; Wholesalers; Retailers; Foodservice; Advertising; Profitability; Trade; Agribusiness; Marketing.
Ano: 1998
URL: http://purl.umn.edu/33731

Cooperative Marketing of Animal Health Products
Provedor de dados: 31
Autores: Vogelsang,   Donald L.
This report uses eight case studies to identify elements of successful cooperative programs for retailing over-the-counter animal health products (AHP). It provides practical information on AHP marketing strategies and methods for cooperative retailers, planners, and researchers. All participating cooperatives except one provided information for fiscal years ending during calendar year 1986. The exception was for 1987. Information. about five AHP suppliers and their marketing programs is included to enhance understanding of retailer programs.
Tipo: Report
Palavras-chave: Cooperative; Advertising; Animal health products; Centralized; Federated; Local; Margin; Marketing; Over-the-counter; Agribusiness; Livestock Production/Industries.
Ano: 1989
URL: http://purl.umn.edu/51282

Strategic Interaction With Multiple Tools: A New Empirical Model
Provedor de dados: 31
Autores: Richards,   Timothy J.; Patterson,   Paul M.
The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market share that are consistent with optimal consumer choice. Using a single-market case study that consists of five years of monthly data on ready to eat cereal sales, advertising, product development investments and new product introductions, we test our model against a similar Lanchester specification. Non-nested specification tests fail to reject the proposed model, but reject the Lanchester alternative.
Tipo: Working or Discussion Paper
Palavras-chave: Advertising; Brands; Cereal; Dynamic; Lanchester; Oligopoly; Strategic interaction.; Marketing.
Ano: 2002
URL: http://purl.umn.edu/28545

Television Advertising and Soda Demand
Provedor de dados: 31
Autores: Lopez,   Rigoberto A.; Liu,   Yizao; Zhu,   Chen.
This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that advertising decreases the price elasticity of demand, indicating that advertising plays predominantly a persuasive, therefore anti-competitive role in this market. Further results show that brand spillover effects are significant and that measuring advertising with gross rating points (GRPs) outperforms measuring it with expenditures, as is conventionally done. Finally, simulation results indicate that eliminating all television advertising would lower market shares of sodas as consumers migrate to other...
Tipo: Presentation
Palavras-chave: Advertising; Demand; Competition; Consumer behavior; Sodas; Carbonated soft drinks; Demand and Price Analysis; Industrial Organization; Marketing; D12; L66; Q18; I18.
Ano: 2012
URL: http://purl.umn.edu/124445

PANEL DATA DOUBLE-HURDLE MODEL: AN APPLICATION TO DAIRY ADVERTISING
Provedor de dados: 31
Autores: Dong,   Diansheng; Chung,   Chanjin; Kaiser,   Harry M.
In this study, we extend to panel data structures the double-hurdle model typically used in cross-sectional data.  The new double-hurdle model can account not only for the censored nature of commodity purchases, but also for the dynamics of the purchase process.  In this model, a flexible error structure is assumed to account for state dependence and household-specific heterogeneity.  In the empirical application for milk purchase, we find that generic advertising increases the probability of market participation as well as the purchase quantity and incidence.  Temporal dependence is also found in both purchase and participation equations.
Tipo: Conference Paper or Presentation
Palavras-chave: Double-hurdle model; Panel data; Household purchase; Milk; Advertising; Heterogeneity; State dependence; Simulated maximum likelihood; Marketing.
Ano: 2001
URL: http://purl.umn.edu/20502

COMMODITY R&amp;D AND PROMOTION
Provedor de dados: 31
Autores: Richards,   Timothy J.; Padilla,   Luis.
Considerable evidence exists of high returns to public and private investment in commodity research and development programs.  This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model.  Theoretical hypotheses derived from the solution to this model are tested in an empirical example of Washington apples.  Estimation results show that, despite significant spillovers to research and promotion expenditure in this industry, there is nonetheless considerable latitude to increase annual sales.
Tipo: Journal Article
Palavras-chave: Advertising; Commodity; Innovation; Optimal control; Poisson model; Research and development; Marketing; Research and Development/Tech Change/Emerging Technologies; L15; M37; Q13; Q16.
Ano: 2002
URL: http://purl.umn.edu/15083

Analyses of Generic Dairy Advertising, 1984-97
Provedor de dados: 31
Autores: Blisard,   Noel; Blayney,   Donald P.; Chandran,   Ram; Allshouse,   Jane E.
Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising.
Tipo: Report
Palavras-chave: Cheese; Fluid milk; Advertising; Demand; Entry; Exit; Distributed lag; Econometrics; Simulation; Elasticities; Milk Processor Education Program; Livestock Production/Industries; Marketing.
Ano: 1999
URL: http://purl.umn.edu/33554

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
Provedor de dados: 31
Autores: Richards,   Timothy J.; Patterson,   Paul M.
This study applies a latent class estimation technique to a panel of A.C. Nielsen fruit-consuming households to define price, advertising, and promotion responsiveness segments.  Ex post analysis of these segments finds significant demographic differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their efficiency.
Tipo: Conference Paper or Presentation
Palavras-chave: Advertising; Apple demand; Latent class analysis; Segmentation; Demand and Price Analysis; Marketing.
Ano: 1999
URL: http://purl.umn.edu/21627

Measures of advertising success and the probability of purchase: the orange-juice example
Provedor de dados: 31
Autores: Lee,   Jonq-Ying; Fairchild,   Gary F.
Tipo: Report
Palavras-chave: Orange juice; Advertising; Probability to purchase; Agribusiness; Demand and Price Analysis.
Ano: 1991
URL: http://purl.umn.edu/52721

The Role of Media Outreach and Program Modernization in the Growth of the SNAP Caseload
Provedor de dados: 31
Autores: Dickert-Conlin,   Stacy; Fitzpatrick,   Katie; Tiehen,   Laura.
This research seeks to understand the role of information, in the form of media campaigns, and changes in transaction costs, in the form of online applications and call centers, in the growth in county-level SNAP caseloads. We find that SNAP radio advertisements are associated with a small increase in the SNAP caseload, though the magnitude of the estimates are sensitive to the econometric specification.  The SNAP television ads, which were run only in 2006, are negatively correlated with caseloads.  We find evidence of endogeneity in the placement of the advertising campaigns, leading to a positive bias in the estimated effect of the radio ad campaigns and a negative bias in the estimated effect of the TV ad campaigns. We also find the modernization...
Tipo: Conference Paper or Presentation
Palavras-chave: Supplemental Nutrition Assistance Program; SNAP; Food stamps; Food assistance; Outreach; Advertising; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; H53; I3.
Ano: 2011
URL: http://purl.umn.edu/103215

Incentives to Advertise and Product Differentiation
Provedor de dados: 31
Autores: Hunnicutt,   Lynn; Israelsen,   L. Dwight.
Recent court rulings question the ability of commodity groups to fund generic promotions through mandatory check-off programs. A model examining incentives to fund brand advertisements when both brand and generic advertising exist is presented. Brand advertising expands the market by attracting new consumers to the industry, and allows the advertising firm to take customers from rivals in the industry. Homogeneous products are advertised too little relative to the amount that maximizes total industry profits, and brandable products are advertised too much. The optimal check-off rate is derived, and the Dorfman-Steiner condition is shown to be a special case of this model.
Tipo: Journal Article
Palavras-chave: Advertising; Branding; Check-off programs; Commodity promotion; Marketing.
Ano: 2003
URL: http://purl.umn.edu/31057

Agricultural Market Structure, Generic Advertising, and Welfare
Provedor de dados: 31
Autores: Cardon,   James H.; Pope,   Rulon D.
This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is a monopoly, and results show that the socially optimal level of advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of a marketing order which sells its output to a monopolistic distributor are considered. If the distributor is a monopolist, then marketing order advertising raises welfare. This finding is in marked contrast to the results for the horizontal case studied by Dixit and...
Tipo: Journal Article
Palavras-chave: Advertising; Market structure; Welfare; Marketing.
Ano: 2003
URL: http://purl.umn.edu/31098

Impacts of Promotional Tactics in a Conditional Demand System for Beverages
Provedor de dados: 31
Autores: Brown,   Mark G.; Lee,   Jonq-Ying.
This study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.
Tipo: Journal Article
Palavras-chave: Advertising; Demand; Promotion; Rotterdam model; Agribusiness; Demand and Price Analysis.
Ano: 2007
URL: http://purl.umn.edu/62293

How Does Advertising Affect Market Performance? The Case of Generic Advertising
Provedor de dados: 31
Autores: Hamilton,   Stephen F.; Richards,   Timothy J.; Stiegert,   Kyle W.
The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a simple method that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising programs provide a unique window through which to observe advertising effects on market performance, because changes in the dispersion of...
Tipo: Conference Paper or Presentation
Palavras-chave: Advertising; Oligopoly; Marketing; L1; M37.
Ano: 2009
URL: http://purl.umn.edu/49187

EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Provedor de dados: 31
Autores: Hyde,   Jeffrey; Foster,   Kenneth A.
This research tests for causality between indexed retail pork revenues and pork advertising.  Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising.  In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.
Tipo: Conference Paper or Presentation
Palavras-chave: Pork; Advertising; VAR; Livestock Production/Industries; Marketing.
Ano: 1999
URL: http://purl.umn.edu/21614