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A paradigm shift for a successful launch of a locally-based start-up in the food supply chain
Provedor de dados: 111
Autores: Handrinos, Michael; Rotsios, K.; Moshonas, G.; Folinas, D.
The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain.  Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school.  The store is operated by the students in the context of their entrepreneurship, business and marketing classes.  Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges.  The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development.   Keywords: customer loyalty, American farm school, SME...
Tipo: Info:eu-repo/semantics/article
Palavras-chave: Customer loyalty; American farm school; SME co-operatives; Agri-business.
Ano: 2014
URL: http://www.cigrjournal.org/index.php/Ejounral/article/view/2911