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Zenner, Silvia; Wirthgen, Bernd; Altmann, M.. |
The paper presented the methodic as well as selected results of own empiric research (face-to-face questionings in seven different questioning regions, n = 1488) to the analysis of the shopping behaviour and the attitudes towards direct purchase. To the analysis of the buying patterns a Kaufverhaltensindex (KVI) was introduced. In the regional comparison will be clear that the questioning regions of Baden-Württemberg and North Rhine-Westphalia show KVI by far highest, while the eastern questioning-regions (particularly Thuringia) are marked by the lowest KVI. Within the attitude measurement (factor analysis) six attitude-dimensions could be extracted. In particular are these: confidence in the emotional product quality, price- consciousness,... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2003 |
URL: http://orgprints.org/1197/1/handbuch%2Dkein%2DDokument.pdf |
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