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Registros recuperados: 34
Primeira ... 12 ... Última
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Internet and e-Commerce Use by Agribusiness Firms: 2004 AgEcon
Henderson, Jason R.; Akridge, Jay T.; Dooley, Frank J..
In 2001, the dot.com bubble burst and U.S. e-commerce growth slowed. Slower e-commerce growth may signal changes in the use and perceptions of the Internet and e-commerce in agribusiness companies. Agribusiness firm managers were surveyed in 2004 to identify agribusiness use of the Internet and e-commerce and to solicit their perceptions about the Internet and e-commerce. The survey was developed from a similar survey conducted in 1999. In 2004, agribusiness firms were using e-commerce more with their suppliers than with their customers. Perceptions regarding Internet and e-commerce varied by the intensity of e-commerce use. Given the variety of opinions regarding the Internet and e-commerce, e-commerce capabilities in the agribusiness industry will remain...
Tipo: Journal Article Palavras-chave: Agribusiness; E-commerce; Internet; Agribusiness; Research and Development/Tech Change/Emerging Technologies.
Ano: 2006 URL: http://purl.umn.edu/57697
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MAKING DECISIONS IN TURBULENT TIMES: AN ANALYTICAL FRAMEWORK AND DECISION TOOLS AgEcon
Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T..
The business climate for the agricultural sector is characterized by increased uncertainty and “unanticipated surprises,” such as new government regulations, new technology and product introductions, mergers and acquisitions, nonperformance by supply chain partners, and changes in interest and exchange rates. This manuscript uses a real case problem to describe a set of tools(such as scenario analysis, risk scorecarding and heat mapping, payoff matrices, decision trees, and options portfolio mapping) available to use for making strategic decisions in such a business climate.
Tipo: Working or Discussion Paper Palavras-chave: Scorecarding and heat mapping; Decision trees; Scenario analysis; Payoff matrices; Real options; Agribusiness; Q13.
Ano: 2010 URL: http://purl.umn.edu/98052
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MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon
Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W..
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural...
Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/6713
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Market Segmentation Practices of Retail Crop Input Firms AgEcon
Reimer, Aaron; Downey, W. Scott; Akridge, Jay T..
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53746
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PERFORMANCE OF ALTERNATIVE COMPONENT PRICING SYSTEMS FOR PORK AgEcon
Brorsen, B. Wade; Akridge, Jay T.; Boland, Michael A.; Mauney, Sean; Forrest, John C..
One method of implementing value-based marketing is a component pricing system. This research develops and evaluates alternative component pricing systems for pork. Two electronic technologies for estimating carcass components (optical probe and electromagnetic scanner) were evaluated on two sets of data representing different populations. Model accuracy increased as additional components were added.
Tipo: Journal Article Palavras-chave: Carcass merit; Component pricing; Electromagnetic scanning; Pork; Marketing.
Ano: 1998 URL: http://purl.umn.edu/15565
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PREPARING FOR SUCCESS IN THE AGRIBUSINESS MARKET PLACE AgEcon
Boehlje, Michael; Akridge, Jay T.; Kalaitzandonakes, Nicholas G..
With the dramatic changes occurring in the agricultural industries, it is critical to develop and maintain competencies that will enhance one's competitive position in this rapidly evolving market. The skills or capacities required to be successful are dynamic capabilities which embrace new ideas, change, innovation, analysis, integration, and teamwork-capabilities which may not be part of the experience base in the more traditional agriculture of the past.
Tipo: Journal Article Palavras-chave: Adding value; Capabilities; Change; Innovation; Intellectual capital; Organizational transformation; Agribusiness.
Ano: 2002 URL: http://purl.umn.edu/14655
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SEGMENTING THE COMMERCIAL PRODUCER MARKET FOR AGRICULTURAL INPUTS AgEcon
Gloy, Brent A.; Akridge, Jay T..
A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.
Tipo: Conference Paper or Presentation Palavras-chave: Institutional and Behavioral Economics; Marketing.
Ano: 1999 URL: http://purl.umn.edu/21592
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SEGMENTING THE COMMERCIAL PRODUCER MARKETPLACE FOR AGRICULTURAL INPUTS AgEcon
Gloy, Brent A.; Akridge, Jay T..
A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The segments were developed based on the importance of six factors that producers evaluate when selecting input suppliers. The results indicate that four distinct segments exist: Convenience buyers, Balance buyers, Price buyers, and Performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1999 URL: http://purl.umn.edu/34209
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SOURCES OF INFORMATION FOR COMMERCIAL FARMS: USEFULNESS OF MEDIA AND PERSONAL SOURCES AgEcon
Gloy, Brent A.; Akridge, Jay T.; Whipker, Linda D..
The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different commodities that the farm produced, as well as Internet use, are the most consistent predictors of attitudes toward various information sources. However, characteristics that explain attitudes toward different information sources vary substantially across the information sources considered.
Tipo: Journal Article Palavras-chave: Farm Management.
Ano: 2000 URL: http://purl.umn.edu/34275
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STRATEGIC POSITIONING IN AGRIBUSINESS: ANALYSIS AND OPTIONS AgEcon
Gray, Allan W.; Boehlje, Michael; Akridge, Jay T..
The planning process presented in the paper outlines several methods of analysis that farm business managers can use to choose among three business position options. The five forces model is an effective tool for scanning the external business environment and assessing a business's internal resources and capabilities. The value plate will assist managers in identifying the activities upon which a business may build a competitive advantage. Once these are assesses, managers must select a strategic position from three options: operational excellence/cost leadership, product or service innovation, and customer intimacy.
Tipo: Working or Discussion Paper Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/28666
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SUPPLY CHAIN MANAGEMENT: A CASE STUDY OF ISSUES FOR BIOAG AgEcon
Dooley, Frank J.; Akridge, Jay T..
Supply chain management has become an increasingly important topic to agribusiness managers during the past five years. Drivers of this trend include buyers seeking higher levels of customer service and efforts by firms to control costs, especially inventory. This case introduces the reader to supply chain management. It would work well either as part of a capstone course, in a special topics course, or in an executive education course. The case explores some of the issues and dilemmas associated with supply chain management efforts at BioAg, a small Midwestern firm that manufacturers agricultural chemicals that are environmentally sensitive.
Tipo: Journal Article Palavras-chave: Agribusiness; Industrial Organization.
Ano: 1998 URL: http://purl.umn.edu/34521
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The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior AgEcon
Xu, Pei; Fulton, Joan R.; Alexander, Corinne E.; Akridge, Jay T..
This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants' information sharing decisions is extremely important to agribusinesses using WOM in their marketing mix. For an expendable crop input, the most important factor in determining whether producers share WOM initiative information with peers is how often they are asked for advice by their peers. In contrast, for an expendable companion animal product the most important factor in determining whether veterinarians share WOM initiative information with peers is whether they...
Tipo: Journal Article Palavras-chave: Facilitated B2B WOM; Effectiveness of facilitated B2B WOM; Indirect impact of facilitated B2B WOM; Agribusiness firms’ information sharing decisions; Agribusiness; Industrial Organization; Marketing; Teaching/Communication/Extension/Profession; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53751
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THE USEFULNESS AND INFLUENCE OF INFORMATION SOURCES ON COMMERCIAL FARMS AgEcon
Gloy, Brent A.; Akridge, Jay T.; Whipker, Linda D..
The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different commodities that the farm produced, as well as Internet use, are the most consistent predictors of attitudes toward various information sources. However, characteristics that explain attitudes toward different information sources vary substantially across the information sources.
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management.
Ano: 2000 URL: http://purl.umn.edu/21735
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TOOLS AND ANALYTICAL FRAMEWORK TO MAKE DECISIONS IN TURBULENT TIMES AgEcon
Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T..
The dramatic changes occurring throughout the agriculture industry are creating an increasingly turbulent business climate for the sector. The objective of this paper is to present a methodology to understand, assess, evaluate, and manage uncertainty. Five methods are discussed: scenario analysis, scorecarding and heat mapping, payoff matrix, decision tree, and options portfolio mapping. Scenario analysis can help identify the alternative futures that may unfold. Scorecarding and heat mapping assessment tools can be used to assess and map the uncertainties, and decide which uncertainties the company should capitalize on and which projects could be pursued to exploit those uncertainties. Payoff matrices and decision trees (using real option valuation)...
Tipo: Working or Discussion Paper Palavras-chave: Uncertainty; Risk; Heat mapping; Scorecarding; Scenario analysis; Payoff matrix; Decision tree; Real option; Traps; Agribusiness; D81.
Ano: 2009 URL: http://purl.umn.edu/55465
Registros recuperados: 34
Primeira ... 12 ... Última
 

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