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Registros recuperados: 42
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Consolidated Markets, Brand Competition, and Orange Juice Prices AgEcon
Binkley, James K.; Canning, Patrick N.; Dooley, Ryan; Eales, James S..
This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.
Tipo: Report Palavras-chave: Consumer demographics; National brands; Orange juice; Price behavior; Private labels; Wholesaler concentration; Retailer concentration; Demand and Price Analysis; Industrial Organization.
Ano: 2002 URL: http://purl.umn.edu/33659
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History of U.S. orange juice tariff AgEcon
Brown, Carolyn.
Tipo: Report Palavras-chave: Tariff; Orange juice; International Relations/Trade.
Ano: 2001 URL: http://purl.umn.edu/52886
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Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data AgEcon
Brown, Mark G..
In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.
Tipo: Report Palavras-chave: Promotion impacts; Orange juice; Demand; Time-series and cross-section data; Agribusiness.
Ano: 2009 URL: http://purl.umn.edu/104334
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World orange-juice production and consumption trends AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Production; Consumption; World; Agribusiness; Crop Production/Industries; Demand and Price Analysis.
Ano: 2004 URL: http://purl.umn.edu/52896
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Advertising impacts on demand for orange juice -- May 2003 AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Generic advertising; Orange juice; Demand; Lagged advertising effect; Agribusiness; Demand and Price Analysis.
Ano: 2003 URL: http://purl.umn.edu/52893
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Estimates of Promotional Impacts on Orange Juice and Grapefruit Juice Demand Based on Time Series and Cross-Sectional Data AgEcon
Brown, Mark G..
The cross-section and time series model used in this study yielded a number of important estimates for OJ and GJ demand. The own- and cross-price elasticities were, in general, similar to those found in past studies. The dummy variable estimates to control for city size, seasonality and other city specific trends appear reasonable, suggesting this modeling approach, and perhaps other variants, is useful for analyzing combined city data over time. The promotional estimates of the study support previous findings that featuring and displays significantly increase demand. Features and displays together have the largest impact. Price discounts have the smaller impacts but their magnitudes are larger than found in previous studies. Finally, although both...
Tipo: Report Palavras-chave: Pooling; Cross-section; Time-series; Orange juice; Grapefruit juice; Agribusiness.
Ano: 2009 URL: http://purl.umn.edu/104333
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Generic advertising impact on demand for orange juice AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Generic advertising; Orange juice; Agribusiness; Demand and Price Analysis.
Ano: 2001 URL: http://purl.umn.edu/52881
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U.S. orange juice and grapefruit juice demands: ACNielsen sales versus FCPA movement AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Grapefruit juice; Nielsen; FCPA; Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/52831
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Coupon Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data AgEcon
Brown, Mark G..
A recent study by Dong and Leibtag found coupons were effective in increasing fruit and vegetable demand. The current study supports these finding for the OJ product group. The analysis focused on the informational/advertising or demand shift impact of coupons, as opposed to the price impact which could not be determined since data on prices were a weighted average for coupon users and non-users. The results indicate a 6% increase in OJ gallons sales when coupons are used. The coupon variable used in the analysis, however, measures the extent of coupon usage but not intensity. As such, the results provide a partial view of the impact of coupons and further analysis on data that also includes some measure of intensity is needed to more fully evaluate...
Tipo: Report Palavras-chave: Coupon; Orange juice; Demand; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/104352
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Estimates of FOB prices for NFC and FCOJ, and Retail-FOB Price Margin Relationships AgEcon
Brown, Mark G..
This report provides estimates of FOB prices for FCOJ and NFC orange juices, and examines associated retail-FOB margins for these product forms.
Tipo: Report Palavras-chave: FCOJ; NFC; Orange juice; FOB-retail price margins; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/104347
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European Demand for Orange Juice AgEcon
Brown, Mark G..
The demand for OJ in Europe, and in particular the own-price elasticity of demand, has been difficult to estimate due to lack of good data. Europe, however, is the largest OJ market in the world (USDA, Foreign Agricultural Service), and cannot be ignored in analyzing the U.S. and Florida OJ situations, given OJ is an internationally traded commodity. Thus, estimates of the impacts of factors such as own-price on Europe’s OJ demand are critical for understanding the market. The estimates in this study, although rough, provide some guidance for the magnitude of the price response in Europe, but to keep them in perspective, they are based on a relatively small number of observations and a proxy variable, suggesting that, as more and hopefully better data...
Tipo: Report Palavras-chave: Demand; Orange juice; Europe; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/104349
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Study of impacts of orange juice ads on Schnucks grocery store sales and customers AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Advertising; Orange juice; Schnucks; Agribusiness; Demand and Price Analysis.
Ano: 1994 URL: http://purl.umn.edu/52738
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Long-Run Impact of Orange-Juice Generic Advertising AgEcon
Brown, Mark G..
This paper discusses the long-run impact of generic advertising for orange juice in the United States.
Tipo: Report Palavras-chave: Generic advertising; Orange juice; United States; Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/36835
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Analysis of Nielsen orange-juice sales AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Nielsen; Agribusiness; Demand and Price Analysis.
Ano: 1995 URL: http://purl.umn.edu/52749
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Relationship between the Unemployment Rate and the Demand for Orange Juice AgEcon
Brown, Mark G..
This study examined the relationship between the unemployment rate and the demand for OJ. Based on the demand estimates obtained, the hypothesis that unemployment is having a significant negative impact on OJ demand cannot be refuted. Over the sample period, the unemployment rate increased by about 4.5 points, resulting in a 7.7% to 12.6% decline in OJ demand, based on the alternative model estimates. The unemployment rate, however, has trended upward in recent years, raising the possible that it may be reflecting to some extent the impact of other trend related factors such as preferences for reduced calories.
Tipo: Report Palavras-chave: Unemployment rate; Demand; Orange juice; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/104353
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Orange Juice Dumping Ruling AgEcon
Brown, Mark G..
The U.S. Department of Commerce and International Trade Administration found that Cutrale, Citrosuco, Montecitrus and other Brazilian firms dumped orange juice in the United States over the period from October 2003 through September 2004. This dumping contributed to a build up of Florida orange juice inventories and resulted in low orange juice prices.
Tipo: Report Palavras-chave: Dumping; Orange juice; Brazil; Agribusiness; International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/36837
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An Analysis of Wal-Mart Refrigerated Orange Juice Sales AgEcon
Brown, Mark G..
In this paper, estimates of the impacts of various factors on the refrigerated OJ sales in Wal-Mart (WM) stores are presented. Data on WM stores, as well as grocery stores doing $2 million or greater annual business, across 52 Nielsen city markets (including the remaining U.S.) were studied. Since WM does not have stores in San Diego, this market was omitted. Weekly data for each city from week ending 3/11/06 through 3/01/08 (104 weeks) were included in the analysis. The relationship between WM refrigerated OJ dollar sales per store and 1) WM and $2million store prices, $2 million store promotions, a dummy variable to test whether sales may spike during periods when some consumers receive their paychecks (middle or end of the month), the number of same...
Tipo: Report Palavras-chave: Demand; Orange juice; Wal-Mart; Agribusiness.
Ano: 2008 URL: http://purl.umn.edu/104322
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Impact of U.S. duty drawback on the demand for orange juice AgEcon
Brown, Mark G.; Fernandes, Waldir B.; Spreen, Thomas H.; Lee, Jonq-Ying.
A demand system model differentiating goods by origin is developed to examine impacts of duty drawback on U.S. orange juice exports and prices. An empirical analysis suggests that on average duty drawback has increased annual orange juice exports by about 16.5 million SSE gallons or 11% of export sales, and has supported the U.S. price of orange juice by about 2 cents per gallon. Not all benefits of duty drawback go to exporters. Importers who own drawback credits but do not export product may realize benefits by selling their credits to exporters. The analysis suggests these benefits effectively reduce by the U.S. orange juice tariff, positively impacting imports and negatively impacting the U.S. price.
Tipo: Report Palavras-chave: Duty drawback; Orange juice; Demand; Agribusiness; Demand and Price Analysis; International Relations/Trade.
Ano: 2003 URL: http://purl.umn.edu/52894
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Demand for orange-juice products: an application of the uniform substitute model AgEcon
Brown, Mark G.; Lee, Jonq-Ying.
The differential demand model for uniform substitutes is used to analyze demand for orange-juice products. Consumption trends are examined by allowing the marginal propensities to consume to vary with time. Results indicate ready-to-serve (frozen concentrated) orange juice has become more (less) sensitive to expenditure and prices.
Tipo: Report Palavras-chave: Orange juice; Rotterdam model; Uniform substitute; Demand and Price Analysis.
Ano: 1991 URL: http://purl.umn.edu/52718
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A UNIFORM SUBSTITUTE DEMAND MODEL WITH VARYING COEFFICIENTS AgEcon
Brown, Mark G.; Lee, Jonq-Ying.
This study extends Barten's synthetic demand modeling approach to increase the flexibility of the uniform substitute specification of the Rotterdam demand system. Marginal propensities to consume (MPC) vary with budget shares and Slutsky coefficients are defined in terms of varying MPCs. An application of the model to orange-juice products shows that the pattern of income and price elasticities over time is much different than when MPCs are restricted to be constant.
Tipo: Journal Article Palavras-chave: Demand; Varying coefficient; Rotterdam model; Orange juice; Demand and Price Analysis.
Ano: 2000 URL: http://purl.umn.edu/15403
Registros recuperados: 42
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