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A Market-Window Analysis for Crown-Cut Broccoli Produced in Southwest Virginia AgEcon
Dillard, John; Kmak, Heather; Russ, M.J.; Coale, Charles W., Jr.; Bratsch, Tony; Reaves, Dixie Watts.
This research determines the profitability for farmers of marketing film-wrapped Crown-Cut broccoli in Southwest Virginia. Historical price data was collected in three eastern terminal markets (Atlanta, Baltimore, and Philadelphia) for Crown-Cut and bunched broccoli from October 1998 to January 2005. Cost-of-production budgets were estimated for Crown-Cut broccoli. The economic data was entered into a market window analysis and the profitability of each market was evaluated. The profitability of Crown-Cut broccoli was illustrated by market-window graphics. Market windows were generated using an analysis platform developed by Kalo (1998). The profitability estimates were calculated by posting historical market prices by week in a Microsoft Excel spreadsheet...
Tipo: Journal Article Palavras-chave: Crop Production/Industries; Marketing.
Ano: 2006 URL: http://purl.umn.edu/8553
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